Since a smartphone landed in almost everyone’s pocket, developers have been faced with the question of whether to go with a mobile website or a native app. Native applications offer the smoothest and most feature-rich user experience in almost every case. They have direct access to the GPU, making layer compositions and pixel movements buttery-smooth.
Native applications also provide native UI frameworks that end users are familiar with, and they take care of the low-level aspects of UI development that developers don’t have time to deal with. When eschewing an app in favor of a mobile website, developers often sacrifice user experience, deep native integration and a complex UI in favor of SEO and accessibility.
Unicef’s latest campaign, Tap, presented the challenge of combining the accessibility of a mobile website with the native capabilities, UI and overall experience that someone would expect of a native app. Our friends at Droga5 came to us with a brief to create a mobile experience that tracks how long a user avoids using their phone.
INFOGRAPHIC: Europe According to the USA
Safe Trek: Turn on the app. If you feel unsafe hold your finger on the screen. Once arrived to a safe location, enter your code. If your finger leaves the screen without entering the code law enforcement is notified and your location is tracked through your phone.
reblogging bc this seems really useful
This could be extremely useful!
“ Specifically, the ACLU fears ‘jurisdictional overreach,’ which under the new rules would allow a magistrate judge in any district to impose a ‘remote access search warrant’ in any other district. The memo is authored by Nathan Freed Wessler, Chris Soghoian, Alex Abdo, and Rita Cant, who are attorneys and fellows at the ACLU. ‘Unlike terrorism investigations (for which out-of-district search warrants are currently authorized, Fed. R. Crim. P. 41(b)(3)), remote searches of electronic storage media are likely to occur with great frequency. The proposed rule is not a minor procedural update; it is a major reorganization of judicial power.’ The ACLU also raised the troubling implications of granting the power of a single warrant to conduct vast digital searches.”
And more of their mobile time using apps, not the web:
This is a worrisome trend for the web. Mobile is the future. What wins mobile, wins the Internet. Right now, apps are winning and the web is losing.
Respectfully we disagree with the dire predictions of an app dominated mobile future. Chris is correct in that the current state leaves much to be desired. There are reasons to be concerned about gatekeepers and walled gardens and proprietary app stores. It should be noted however that the Web itself has become something of a walled garden with the advent of the Social Web and the retreat of fully open API’s.
However, should we believe that Apple and Google are the only games in town? It was not so long ago that Apple was the only credible mobile platform and before that, Blackberry was the vanguard of mobile computing. Look how quickly the tables have changed in just a few years, and newer entrants are coming on the horizon. Microsoft had a false start, but we are hearing rumblings in the enterprise of initial Surface deployments. Salesforce is growing its business apps ecosystem around enterprise mobility. There will be more mobile ecosystems and more innovation and more openness.
Why are we so optimistic? Because entrepreneurs, businesses, and vendors know that there is an opportunity to be had in breaking the app store monopoly. However, the way forward is through the type of experiences that users want and the market has stated its case pretty clearly. They prefer more immersive and engaging experiences available via apps as opposed to mobile web. Instead of fighting users then, we see the path forward is to chip away and around the axis of Apple and Android to build the next mobile delivery infrastructure and technologies to emulate and even improve upon the transparency and democracy of the web.
The following is a brief explanation of UX for use in any educational or training situation, adapted from my UX graduate class.
Processes for creating digital projects and services have grown increasingly complex as technologies and attendant user needs have grown increasingly complex. User experience design (UX) can thus be defined as “the judicious application of certain user-centered design practices, a highly contextual design mentality, and use of certain methods and techniques that are applied through process management to produce cohesive, predictable, and desirable effects in a specific person, or persona (archetype comprised of target audience habits and characteristics). All so that the [effects] produced meet the user’s own goals and measures of success and enjoyment, as well as the objectives of the providing organization.” (via)
In addition, UX design processes can be thought of in two main ways: as a series of recursive stages, and as several overlapping skill sets.